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Backfill Pool – I.T Skills Campaign

Use case

Backfill Pool was looking for a strategy to attract more skilled candidates to join the organisation’s global pool of Information technology experts. Resourcing for the blue-chip organisations is a focal part of the organisation’s core business. The campaign was an initiative to help build interest, understanding and confidence of skilled I.T. professionals in the Backfill pool resourcing platform. Thus, creating leads and conversion that resulted in registering and uploading their CVs for jobs in on-shore sites (such as Germany, the U.K. France, Netherlands, Luxemburg, and Spain) and off-shore operation sites (such as India, Malaysia, Pakistan and South Africa).


This ongoing campaign in Germany, France and U.K. is focused on using the Admedien platform to showcase the Backfill Pool to I.T professionals in their homes, and in transit. 


The analytics will be published by the end of the first campaign. However, the CTR is looking great at 23% after a few weeks.

CLIENT:    Backfill pool Limited

CATEGORY:    Information Technology

START DATE:   May 1 2022

FINISH DATE: April 28 2023


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