Global digital advertising platform
Admedien is a digital advertising entity made of a network of advertisers and publishers. Admedien serves digital advertisement on the web, mobile web, handheld devices, games and applications.
Our journey started in early 2000 when the internet was still a novelty in most parts of Africa. At this time, a limited number of people and organisations had access to the internet or owned digital properties on the world wide web. Most adverts displayed on the web pages while visiting African countries were adverts for foreign goods and services. The adverts were absolutely useless to the African population, and mostly a waste of resources for the foreign advertisers and publishers based in Europe, Asia and the Americas. Adverts for African products and services were evidently missing on the internet in Africa. By the year 2008, a few noticeable African-owned websites were springing up, particularly in Nigeria, Egypt, Ghana, Kenya and South Africa. The founder noted that owners of these emerging websites needed the means to monetize their media formats and Advertisers of African goods and services needed a platform to build brands, promote and expand their business.
In the year 2011, Admedien became one of the pioneer digital advertising platforms that provided an avenue to advertise relevant goods and services in African countries’ internet web space and mobile web to Africans in the diaspora. The advertising platform began running approximately a minimum of 5 million adverts a day within a few days after the launch, efficiently connecting the remote and near target audience. The term we used for our initial promotion was “ reaching out to the “Afropolitan market”. Admedien focused on advertising African-centric goods to Africans outside and inside Africa. Admedien was founded by Tolu Falusi an I.T. Managed services and security consultant in London in the United Kingdom, in the year 2011.
The digital advertising network is easily accessible, available and affordable for advertisers and publishers (media owners) in Africa and for Africans in the diaspora. The list of publishers and advertisers that enrolled with Admedien almost immediately spanned countries in Africa, Europe, Asia and the Americas.
The brand “Admedien" was launched and managed as a division of a separate corporate name until 2021 when it was incorporated as an independent company.
Admedien evolved over the last ten years in spikes and dips. The advertising footprint continues to spread and currently reaches out to the global audience, however, the platform continues to offer a special approach to advertising in the African market. We work with partners in EMEA, APAC and LATAM countries.
Currently, Admedien serves ads with several ad-serving engines to the global landscape, underpinned by Artificial Intelligence technology. We reserve the right to decline running campaigns that we deem politically biased, religious, offensive and unacceptable to human rights and our corporate values.