Video ads are motion ads served in-stream i.e. before, during or after a video production or out-streamed to other non-video media formats. In-stream video ads are displayed pre-roll, mid-roll or post-roll of a video that a user is already watching. video ads are all about timing. A good video advert needs to grab the attention of the audience from the get-go and advertisers must avoid turning your ad to a documentary. Successful ads linger in the memory long after the run.
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The demand for video adverts is growing in the contemporary marketing environment as new technologies have enabled the compacting of video file sizes and increased the ease of video streaming. The bar below is an illustration of the possibilities available with video ads.