Native ads are display ads that are related to the headlines and content of a media format where they appear. Native ads match the content and look of the website or app cohesively. Viewers will not be bored because the ads constantly morph into different relevant adverts from time to time.

Advertisers prefer native ads to standard or random display ads because native ads blend with the current engagement when visiting a website. Viewers find it less intrusive.

The conversive performance of native ads has fueled growth in media spend for the ad format globally and the popularity will continue to grow for some time. The progress bar below is an illustration of the possibilities of native advertising.