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9 Dalton House, 60 Windsor Avenue, London, United Kingdom, SW19 2RR / 1 Nutrichem close, Off Kudirat Abiola way Ikeja Lagos Nigeria
9 Dalton House, 60 Windsor Avenue, London, United Kingdom, SW19 2RR / 1 Nutrichem close, Off Kudirat Abiola way Ikeja Lagos Nigeria
International organisation for peace building and social justice (PSJ) partnered with Admedien to launch a targeted digital ad campaign aimed at raising funds for victims of terrorism and internally displaced persons (IDPs) in Nigeria. The campaign’s core objective was to mobilize global support while maintaining a respectful and apolitical tone, given the sensitive nature of the crisis. Â
Creating a campagn with comprehensive information that communicates the story of the project. Navigating the political sensitivities surrounding terrorism in Nigeria was a key challenge. Messaging had to be carefully worded to avoid assigning blame or triggering partisan interpretations. Admedien’s content moderation team worked closely with PSJ to vet all content for neutrality and respectfulness
Admedien developed a human-centered creative useable as a multi-platform tool across social media, display networks, and influencer partnerships to reach both domestic and international donors. Messaging focused on empathy, resilience, and the urgent need for humanitarian support.
Despite these challenges, the campaign significantly boosted PSJ’s digital presence, setting a benchmark for cause-driven digital advocacy in complex environments.
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